How to Start a Pilates-Based Program

Pilates-based exercise meets the sophisticated demands of the mind/ body enthusiast, and takes quality instruction and smart marketing.

The dramatic increase in consumer demand for anything “mind/body” may be a boon to mat suppliers and alternative health practitioners.

But for fitness clubs wanting to capitalize on this demand, it may spell bust unless proper care is taken when hiring credible instructors and creating lasting programming.

This article will lay out the steps you need to take to bring Pilates-style programming to your club — from hiring qualified instructors to acquiring equipment and space to marketing the program to your members.