How to Start a Pilates-Based Program
Pilates-based exercise meets the sophisticated demands of the mind/ body enthusiast, and takes quality instruction and smart marketing. The dramatic increase in consumer demand for anything “mind/body”...
View ArticleExercise and Emotional Change, Part 1
The positive emotional change that is associated with physical activity can be leveraged for adherence-support purposes in your members. One use of emotional change involves prescribing exercise...
View ArticleExercise and Emotional Change, Part 2
Although prescribing exercise by the feelings that are induced is different from traditional practice, it can solve a large piece of the exercise-maintenance puzzle. In two recent studies,4,6...
View ArticleJen’s Journal: Week 16
This week was a mixed bag, but overall pretty good. I did start out the week with a cold that reduced my ability to get to the gym and to go hiking. It also reduced what I was eating. My husband will...
View ArticleMoving ahead with Fast Cycle Time, Part 1
Sam Walton, the founder of WalMart, was once quoted as saying, “There is only one boss, the customer, because the customer can fire everyone — from the chairman on down — simply by spending their money...
View ArticleMoving ahead with Fast Cycle Time, Part 2
Policies, procedures and processes are structured to generate maximum revenue. FCT managers streamline development efforts by em- powering staff to research and make decisions on their own. They do not...
View ArticleOverwhelmed? Hire an Agency
For many clubs, it is impossible to hire an advertising agency because of cost. For those who can choose between designing ads in-house or hiring professionals, there are many factors to consider....
View ArticleKeeping an Exercise Journal
The benefits of keeping an exercise journal outweigh the commitment and time it takes to keep one. Here are some easy-to-follow suggestions to writing your way to fitness. You feel like you’ve spent a...
View ArticleScrub Your Way to Fitness
Would you believe me if I told you that those boring, mundane chores you perform around your house actually count as exercise? That’s correct! According to researchers at the Centers for Disease...
View ArticleMyths
The government has a recommended intake of 0.8 grams of protein per kilogram of body weight. What that really means is that most Americans consume more than adequate sources of protein from plant and...
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