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How to Start a Pilates-Based Program

Pilates-based exercise meets the sophisticated demands of the mind/ body enthusiast, and takes quality instruction and smart marketing. The dramatic increase in consumer demand for anything “mind/body”...

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Exercise and Emotional Change, Part 1

The positive emotional change that is associated with physical activity can be leveraged for adherence-support purposes in your members. One use of emotional change involves prescribing exercise...

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Exercise and Emotional Change, Part 2

Although prescribing exercise by the feelings that are induced is different from traditional practice, it can solve a large piece of the exercise-maintenance puzzle. In two recent studies,4,6...

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Jen’s Journal: Week 16

This week was a mixed bag, but overall pretty good. I did start out the week with a cold that reduced my ability to get to the gym and to go hiking. It also reduced what I was eating. My husband will...

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Moving ahead with Fast Cycle Time, Part 1

Sam Walton, the founder of WalMart, was once quoted as saying, “There is only one boss, the customer, because the customer can fire everyone — from the chairman on down — simply by spending their money...

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Moving ahead with Fast Cycle Time, Part 2

Policies, procedures and processes are structured to generate maximum revenue. FCT managers streamline development efforts by em- powering staff to research and make decisions on their own. They do not...

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Overwhelmed? Hire an Agency

For many clubs, it is impossible to hire an advertising agency because of cost. For those who can choose between designing ads in-house or hiring professionals, there are many factors to consider....

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Keeping an Exercise Journal

The benefits of keeping an exercise journal outweigh the commitment and time it takes to keep one. Here are some easy-to-follow suggestions to writing your way to fitness. You feel like you’ve spent a...

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Scrub Your Way to Fitness

Would you believe me if I told you that those boring, mundane chores you perform around your house actually count as exercise? That’s correct! According to researchers at the Centers for Disease...

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Myths

The government has a recommended intake of 0.8 grams of protein per kilogram of body weight. What that really means is that most Americans consume more than adequate sources of protein from plant and...

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